![]() The company is known for its affordable yet fashionable clothes, with the highest collections dropped per year, so the customers are always buying something new. ![]() Now H&M is present in 74 countries and offers online shopping to 33 countries. Quickly after their IPO in 1974, the company started expanding across Europe and by the 1990s started opening its stores in the USA as well. Now the company is run by his son Stefan Persson and Helena Helmersson. After 10 years, the company started opening in the neighbouring country of Norway and started producing clothes for men as well. So let us dive right into the H&M case study by first learning more about the company.įound by Erling Persson in 1947, in Sweden, under the name ‘Hennez’ meaning ‘hers’ in the language – as the company was only selling women’s clothes at the time. ![]() The case study on H&M will walk you through research, and answer the solution to the real-life problems identified in the company’s marketing strategy. This case study is written on the basis of their primary research and hypothetical marketing solution. If you are new to know about digital marketing, to get started, you can watch the Free MasterClass on Digital Marketing by our CEO and founder, Karan Shah.Īs a part of the Post-Graduation Programme, IIDE’s flagship course, 2 students – Shivani Verma & Ritu Bhoite, conducted their thesis project on creating a multi-channel marketing strategy for H&M. The company is famous for its marketing and brand efforts and is a perfect subject for study by any marketing enthusiast, student or professional. With a massive global supply chain, the company is present in more than 74 countries and is known for its minimal yet fashionable fast clothing. H&M is the world second largest clothing and apparels retailer, right after Zara. Following that theme, we are now going to elaborate on the marketing strategy in this case study on H&M. Last time we wrote about a marketing case study on Ikea, the biggest retail furniture chain in the world. ![]() With increasing market competition in all industries, marketing has become the focus of attention of companies to stay relevant.
0 Comments
Leave a Reply. |